As the first Editorial exercise, we were randomly assigned a theme that was supposed to be summarized and structured in an Editorial grid. This theme then had to be represented by a particular event and/or item. The presentation could work around one particular grid to be repeated through five slides, or create different grids to help diversifying the storytelling. This could be designed using Adobe Illustrator, Figma, or individually learn how to use Adobe InDesign.

I worked using Adobe InDesign since I considered it would be best for an Editorial task. My topic was health, so I choose to focus on Pilates and, since this was designed in the midst of the Switfies Fever in Argentina, I decided to connect the workshop with Taylor Swift's different Eras since they are aesthetically very different and have clear items that represent them, and this Eras were to be joined under the visual umbrella of The Eras Tour. The Pilates Eras Tour was born, which consisted in a three-weekends workshop where different items were to be gifted to the students.